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Seven Tough “Taking Stock” Questions

“He who asks questions cannot avoid the answers” Cameroonian proverb So I just recently ruminated on how our individual success can be measured by “Being grateful”. (And I even threw in a Biblical reference for good measure!)  However, an old saying also states, “If you do what you have always done… you will get what […]

Do you appreciate the potential you have?

I seldom quote the Bible in business. (Even though virtually all Bible principles can help us find business success. Don’t get me started…) However, maybe  the recipe to FEEL successful in business (and life) is based on four little words found at the end of Colossians  3: 16: “And show yourselves thankful.” That’s right- if […]

The balancing act of business (and life)

The late, brilliant write Stephen R. Covey stated, “It’s incredibly easy to get caught up in the thick of thin things.” So true in all areas of life- we get “bogged down” in trivial matters, negative emotions and toxic relationships. But this is a business website specifically focused on helping companies providing residential services. So […]

So WHO is this yo-yo!

Yep! it is ME! Steve Toburen! And what makes me qualified to tell YOU how to run YOUR residential services business! NOTHING (After all I know little about the technical side of the service you provide and yes, in fact it would bore me to hear about it- check out my previous blog post if you doubt me!) […]

Don’t bore me with WHAT you do!

Yes, I know you started your HVAC, lawn care, carpet cleaning, plumbing, ya-da, ya-da you insert the residential business because you knew how to do the work. And yet guess what- it doesn’t matter what you DO. (I know this may be shocking, even offensive heresy!) But bear with me… At the end of the […]

It’s all about “Cheerleaders”!

So what is a “Customer Cheerleader”? Simply stated a Cheerleader is an “unpaid salesperson” for your company. These clients LOVE your service, employees, company and yes- YOU so much that they passionately promote (and push!) your services to their friends, neighbors and associates. NOTE: Then these delighted Cheerleader Customers go online and preach your virtues […]